About us

“Bellissima” is the superlative of “beautiful” in Italian, and one of the most recognizable words in our language. We chose it because our mission is to share the most beautiful side of Italy with travelers from all over the world.

Who We Are

Welcome to Bellissima Italy Tours, a boutique tour operator and travel designer based in Rome. We specialize in both private guided tours and customized trips across Italy, creating unforgettable journeys for curious travelers who want more than just a standard vacation.

Our Philosophy

We believe that beauty has the power to transform and inspire. That is why every experience we design combines:

• Iconic highlights like the Colosseum, the Vatican, Florence, Venice, and the Amalfi Coast.
• Authentic local experiences, from hidden trattorias to artisan workshops and charming hilltop villages.
• Tailor-made itineraries, adapted to your interests, pace, and style of travel.

Every detail matters. From boutique hotels and private transfers to expert local guides, we ensure your trip is seamless, enriching, and truly “bellissima.”

Our Mission & Sustainability

At Bellissima Italy Tours, we are committed to promoting responsible and sustainable travel.

We love to introduce our guests to small local businesses, family-run workshops, and boutique artisans who share their craft and passion — from painting classes to handmade creations and authentic Made in Italy shopping.

We work closely with our local guides, who are our closest collaborators, to ensure that every tour respects people, nature, and local traditions.
Together, we encourage travelers to adopt mindful habits — such as using refillable water bottles, dressing appropriately for sites, and supporting local communities.

Our goal is to create journeys that are not only unforgettable but also meaningful and respectful of the destinations we love.

What We Offer

• Private guided tours in Rome, Florence, Venice, Milan, Naples, and beyond.
• Day trips to explore the countryside, small towns, and hidden gems.
• Customized itineraries across Italy, from a few days to multi-week journeys.
• Full-service travel planning, with personal assistance and a trusted network of local partners.

Why Travel With Us

• Local expertise & passion – We know Italy intimately and love sharing it.
• Quality you can trust – handpicked hotels, authentic restaurants, and reliable partners.
• Personalization – no two trips are the same, because no two travelers are alike.
• 
  

Our Promise

Whether you choose a private tour in Rome or a tailor-made journey through Italy, with Bellissima Italy Tours you will never feel like a tourist. You will be a guest, welcomed and guided by locals who want you to experience the real Italy — its history, flavors, culture, and everyday beauty.